Cause Related Marketing presents an excellent opportunity to link your company's promotional objectives with the social aims of Book Aid International.
Furthermore partnership with an organisation that your customers are likely to be sympathetic to, not only offers a unique selling point, but will also satisfy your customers' expectations around corporate social responsibility.
Research has shown that “77% of customers are positively influenced by a cause related promotion at the point of purchase or decision making” (Business in the Community).
For more information on cause related marketing email Jacqui Scott, Head of Fundraising, or call 020 7733 3577.